How Die Cut Stickers Can Help Market Your Cannabis Packaging
The legal cannabis industry is expected to experience massive growth on a global scale over the next decade, with spending expected to reach around $57 billion by 2027, according to ArcView Market Research and BDS Analytics.
However, even though the legal cannabis market is experiencing massive growth, it’s still a complicated issue. The United States is expected to represent the largest market for the consumption of legal cannabis, both for recreational and medicinal use.
The problem is that, even though cannabis has been legalized for both recreational and medicinal use in a number of states, on a federal level, it’s still illegal.
This can make it difficult and expensive for cannabis businesses to market their products, at least until the US makes marijuana legal on a federal level, which is expected to happen after the 2020 presidential elections, though nothing is guaranteed.
Until that happens, though, cannabis producers and retailers need to get creative, and one way to do that is by using die cut stickers.
Like with any product, the packaging is very important in attracting customers. The more attractive the package is, the more people will be inclined to try your product.
However, unlike more mainstream products, there is still some stigma associated with cannabis, which is why it is essential that you steer away from designs that could have any form of negative connotation.
Instead, you need to take a page out of the more mainstream product advertising book and get creative.
For example, if you’re looking to attract customers who are more discerning and mature, then you need to consider a more luxurious, upscale look.
Likewise, you can also showcase the fact that cannabis products are fully natural, which will help to attract people who are health conscious.
Remember, though, that less is more. While you want your packaging to be attractive, you don’t want it to be so busy and overwhelming that it looks like a Jackson Pollock painting. That will simply alienate your customers, or, at the very least, give them a headache.
And yes, you can still be minimalist and stylish while inspiring the idea of fun. The latter, of course, is for marketing marijuana for recreational use.
However, remember that, at the moment, the medicinal marijuana market is far larger because it is legal in many more states. So, if you’ve decided to tap into this massive opportunity, make sure your brand’s packaging reflects the medicinal nature of the product within through the use of medical symbols and colors.
The biggest advantage of using die cut stickers for your packaging is that you don’t have to spend an exorbitant amount on getting different designs printed. This way you can have multiple label designs for the same product, helping you reach a wider audience.
Of course, like with any marketing campaign, we recommend you test different label designs to see which ones gain the most traction.
As we previously mentioned, advertising for cannabis of businesses is complicated and expensive.
For example, though in principle marijuana companies can use social media to grow their community organically – paid advertisements are an absolute no-no – the reality is far different from the theory.
It’s not unusual for social media platforms like Facebook and Twitter to completely shut down accounts promoting cannabis products. Of course, this doesn’t mean that you can’t use social media, but you have to be very careful how you go about it.
Digital marketing is certainly an option and a very effective one at that. However, many cannabis businesses find themselves resorting to expensive ads in print publications, which rarely deliver results on par with the expense.
This is where die cut stickers come in because you can use them in different ways to run engaging marketing campaigns that will attract prospects and help to build customer loyalty.
Create Stunning Custom Packaging Using Die Cut Stickers
Like with any product, the packaging is very important in attracting customers. The more attractive the package is, the more people will be inclined to try your product.
However, unlike more mainstream products, there is still some stigma associated with cannabis, which is why it is essential that you steer away from designs that could have any form of negative connotation.
Instead, you need to take a page out of the more mainstream product advertising book and get creative.
For example, if you’re looking to attract customers who are more discerning and mature, then you need to consider a more luxurious, upscale look.
Likewise, you can also showcase the fact that cannabis products are fully natural, which will help to attract people who are health conscious.
Remember, though, that less is more. While you want your packaging to be attractive, you don’t want it to be so busy and overwhelming that it looks like a Jackson Pollock painting. That will simply alienate your customers, or, at the very least, give them a headache.
And yes, you can still be minimalist and stylish while inspiring the idea of fun. The latter, of course, is for marketing marijuana for recreational use.
However, remember that, at the moment, the medicinal marijuana market is far larger because it is legal in many more states. So, if you’ve decided to tap into this massive opportunity, make sure your brand’s packaging reflects the medicinal nature of the product within through the use of medical symbols and colors.
The biggest advantage of using die cut stickers for your packaging is that you don’t have to spend an exorbitant amount on getting different designs printed. This way you can have multiple label designs for the same product, helping you reach a wider audience.
Of course, like with any marketing campaign, we recommend you test different label designs to see which ones gain the most traction.
