How To Boost Your eCommerce Revenue in 2017
How To Boost Your Ecommerce Revenue in 2017
Have A Mobile-Friendly Website
Twenty-five percent of eCommerce sales were placed on mobile devices in 2016. But twice that many shoppers visited on mobile first and returned on a desktop later to make the purchase. That’s why it’s important to present a consistent presence across all platforms. Additionally, your site should have a mobile-friendly mega menu. It makes it easier for mobile users to navigate the site and it also decreases page load time.Have A Shopper-Friendly Site
First-time visitors have no idea whether they’re going to do business with you and it’s easy to scare them away by trying to capture their email too soon. Generally speaking, it’s best to give them a chance to explore the site first. Check your logs to see how long the average visit lasts and time your email capture to load at an opportune time.Provide A Shopper’s Wish List Tool
A shopper’s wish list tool is an effective way to get shoppers invested in your site. It’s also the easiest way to turn them into repeat clients. Once they’ve built the list, you can ask them for their email address so they can save the list for later or share it with someone else. Always provide value to the client before asking for their private information. Even a small gift will be more effective than a ‘sign up to our email list to be notified of future posts’.Provide A Save-the-Cart Feature
Most online shoppers are comparison shoppers. It's not uncommon for them to have several browser windows open as they compare prices of similar products. That’s why it’s important to let them save carts.How To Boost Your Ecommerce Revenue in 2017
The easiest way to boost your eCommerce revenue is to reduce cart abandonmentAccording to a 2016 study by the Baymard Institute, over two-thirds of shopping carts are abandoned during checkout. That means you could double your sales by reducing cart abandonment by fifty-percent. Here’s the breakdown of why shoppers abandoned their carts:
- Extra costs too high (shipping, taxes, fees) 61%
- Didn’t want to create an account 35%
- Checkout process too long or complicated 27%
- Total cost not visible early on 27%
- Website malfunction or crash 22%
- Didn’t trust site with credit card info 18%
- Delivery takes too long 16%
- Unsatisfactory return policy 10%
- Too few payment options 8%
- Credit card declined 5%
note: those who were just shopping and not ready to buy were removed
How To Reduce Cart Abandonment
- Offer free shipping
- Disclose all costs up front (especially shipping charges)
- Offer a guest checkout option. Forcing users to register is responsible for thirty-five percent of abandoned carts
- Simplify checkout and have a clear checkout progress indicator
- Have a money-back guarantee that inspires confidence in shoppers
- Use Trust Logos from Mastercard, Paypal, Verisign, Thawte etc.
- Offer several payment options
- Provide an easy way to navigate between the shopping cart and shopping pages